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My CV 

Experience

Sept 2024 - Present

DIGITAL MARKETING ACCOUNT MANAGER

The Munro Agency

  • Produced high-quality and engaging written, visual and multi-media content for digital platforms. 

  • Planned, organised and managed content plans, supported by topical authority mapping, customer insight, and keyword research. 

  • Led lead generation campaigns, undertaking data collection and audience segmentation, content development, A/B testing, and tracking/reporting.

  • Led project management for website content production, design and build. 

  • Liaised and maintained strong client relationships, providing regular marketing reports and project updates. 

Jan 2023 - May 2024

DIGITAL MARKETING EXECUTIVE

Hotfoot Design

  • Wrote copy for a range of industries, clients and formats, suiting content to brand and placement.

  • Proofreading and editing copy to a high publishable standard.

  • Coordinating with internal design and technical teams to fulfil client briefs. 

  • Developing and running digital campaigns, reporting on results.  

  • Responsible for direct client management, responding to client briefs, communicating work progress and responding to feedback.

Oct 2022 - Jan 2023

MARKETING COMMUNICATIONS COORDINATOR

Lancaster University

  • Copywriting and formatting content for general recruitment emails on a range of themes.

  • Responsible for delivery of student recruitment prospect emails via customer relationship management system Salesforce and conversion email communications via Campaign Monitor. 

  • Coordinating with wider teams to implement subject specific communications.

  • Maintaining an annual email planner, including delivery of emergency comms.

  • Data reporting to monitor and evaluate brand-level email communications and comms plans, making recommendations for improvements.

Sept 2021  - Oct 2022

MARKETING ASSISTANT

Jonesco Preston Ltd

  • Responsible for creating marketing communications for digital and print media, including social media, website, email, catalogue and exhibition stands, maintaining annual communications calendar.

  • Maintained and enforced brand guidelines, creating best practice resources for all internal and external communications to ensure consistency in brand presentation.

  • Undertook data analysis for social media and website using Google Analytics, Meta and Hootsuite to drive marketing communications and maximise performance of produced content.

  • Produced complementary visuals to support marketing communications, including videos, photography and graphics designed using Adobe software.

April 2021 - Sept 2021

DIGITAL MARKETING ASSISTANT

Garden & Home Trading

  • Maintained three B2C websites, creating relevant and engaging product page copy, HTML coding for promotional pages and performing technical updates.

  • Developed client facing communication channels, including newsletters and digital media, creating visual materials and copy to promote marketing activities.

  • Responsible for drop-ship supply chain duties, involving placing orders with suppliers and liaising between supplier and consumer to ensure customer satisfaction.

  • Liaised with in-house creative teams to create promotional materials suited to each brand personality and target consumer to drive engagement and generate sales.

Education

2017 -2021

NEWCASTLE UNIVERSITY

BSc First Class Honours in Marketing

  • Completed and awarded First Class mark for dissertation entitled ‘Exploring the Ethical Considerations of Female Consumers and the Impact of Ethics on e-Impulse Buying’, undertaking research interviews to collect data for analysis.

  • Actively participated in seminars and discussions, presenting opinions articulately.

  • Worked effectively as part of a large team in an online interactive simulation building a brand and developing a successful marketing plan.

  • Conducted market research investigating consumer behaviour and presented findings to an audience.

2010 - 2017 

LANCASTER GIRLS' GRAMMAR SCHOOL

  • A-Levels: English Literature (B) Religious Studies (B) History (B)

  • 11 GSEs: Grades A* - B

A-Levels 

GCSEs 

Additional Experience

June 2019 - Nov 2019

ONLINE MARKETING & SALES INTERN

Anywork, Anywhere 

Amsterdam

  • Exemplified copywriting ability, creating over 400 pages of SEO-optimised content, including blog posts, job advertisements and landing pages.

  • Undertook keyword research and competitor analysis. 

  • Established and maintained a social media presence for the brand, resulting in a growth of 1,000+ Instagram followers and a 20% increase in Facebook likes.

  • Executed inbound and outbound sales techniques, resulting in a 177% success rate of sales targets though the cold acquisition of new customers and maintaining positive relationships with existing customers.

Oct 2018 - April 2019

NUSU MARKETING ASSISTANT 

Newcastle University

  • Created Facebook advertisements to drive traffic to blog posts.

  • Devised and pitched winning brand activation campaign to Virgin Money, creating bold concepts to satisfy client requirements.

  • Developed interpersonal skills, engaging and communicating opinions through meetings with colleagues.

Want to know more? 

References available on request. 

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